This is more than skincare. It’s sacred care.
Made with care and unconditionally loved by our customers.
Gentle, barrier-supportive formulations
No harsh actives. Just nurturing ingredients that respect your skin’s natural rhythm.
Faith at the center.
Everything we do is rooted in our values: grace, gentleness, and truth.
Family-led.
This is a woman-founded, family-run brand. You’re not just a customer here—you’re part of the community.
Whitewood came to me as a quiet whisper during a time of prayer, but began long before it had a name…
Our Story
It started with my mother-in-law in Latvia, crafting herbal infusions passed down through generations to care for her children’s delicate skin. She shared that gift with me, teaching me how to honor nature’s gifts and transform that wisdom into something truly healing. We teamed up to create our first line, a collection that would one day reach big names like Anthropologie, Goop, and even Joanna Gaines. But what meant the most were the loyal customers we gained and the stories from women who found comfort and confidence in their own skin.
After she passed, I felt called to carry on—now with my husband and our five children—creating the skincare I wish existed for my own family’s sensitive skin. Every product is made by our family, and guided by the same care that started it all.
That same care extends to every woman who feels stretched thin or unsure where to start.
That’s when my gift comes in. I’ve learned to see what the skin truly needs and how many of the skin issues women experience are caused by a disrupted skin barrier. The solution isn’t more products or fewer ingredients, but simple (not basic) skincare that helps restore balance and peace to both your skin and routine.
This is why Whitewood exists.
Grounded in our family’s faith and heritage, and refined through modern formulation, we create clean and simple skincare made with safe, naturally-derived ingredients and our signature herbal infusions. Our mission is to help you choose less, but choose well. To uncomplicate skincare, bringing wisdom, peace, and clarity back to it.
Nikita
“When you’re obedient with you’re gift, you bless others with it.”
Family-owned and Operated
As a family-owned brand, we craft everything in the U.S. using meticulously sourced ingredients and herbs from local farms or wild-harvested. Free from outside investors, we stay true to what matters most—creating skincare with integrity, intention, and genuine care for your skin.comfort and confidence in their own skin.
After she passed, I felt called to carry on—now with my husband and our five children—creating the skincare I wish existed for my own family’s sensitive skin. Every product is made by our family, and guided by the same care that started it all.
Family-Run, Heritage-filled, Artisan Quality.
We believe skincare should be simple enough to understand and use, but not so stripped that it stops being effective. Many adults with “problematic” skin use products that create the issues and do more harm than good, often because they’ve been told “less is more,” or “all-natural is best,” without being taught what that should look like.
At Whitewood, we reduce overwhelm by guiding you back to what your skin truly needs: nourishment, antioxidants, and skin-barrier support. Instead of 12-step routines, we offer wisdom so you can build confidence in caring for your skin and the products to do so.